This course will guide producers in conducting a market analysis to inform the development of a marketing strategy with specific emphasis on driving traffic to an online farm store.
What you’ll learn
Acquire the tools necessary to utilize the USDA’s Local/Regional Market Research & Analysis. From understanding the purpose of Market Analysis to developing a full marketing plan, we’ll walk you through the steps it takes to drive your online farm store . By the end of this course you will have a complete marketing strategy and ready to build the perfect posts that will help drive traffic to your online farm store.
February 14: Market Analysis for eCommerce Stores
February 21: Marketing Strategy for eCommerce Stores
February 28: Marketing Channels for eCommerce Part 1: Digital Existence
March 7: Marketing Channels for eCommerce Part 2: Social Media & Email Marketing
March 14: Panel Discussion: eCommerce Successes, Learning Opportunities, and Tips and Tricks from the Experts
This course will occur entirely online.* Participants are expected to attend 1.5-hour weekly live sessions and complete an additional 1-2 hours of independent work between sessions. Each session will provide you with the tools to develop the next piece of your enterprise plan and get you closer to launch!
*If you do not have access to reliable internet and would like to participate, please reach out to Crystal at email@example.com.
The cost to participate in this course is $120. If this presents a barrier for your participation, please reach out to Crystal at firstname.lastname@example.org.
Meet the presenter
Natalie Kenny Marquez, Grow Marketing
Natalie is a born planner and communicator specializing in helping organizations determine their audience, tell their story, build their brand, and expand their reach. Natalie’s background includes over a decade in municipal government outreach and communications, five seasons running Urbana’s Market at the Square, and countless hours working with small businesses and start-ups on their marketing plans and strategies.
Madeleine Wolske is the Business Librarian at Champaign Public Library. She works one-on-one with small business and nonprofit owners and burgeoning entrepreneurs wanting to reach their full potential. At Champaign Public Library, she aims to foster collaborative and inclusive learning opportunities and increase awareness of resources existing in Champaign-Urbana for underserved community members wanting to start or grow their business.
She owns a sole proprietorship, owned an LLC, and has previously worked with local business owners to create community events that increased revenue and visibility. Madeleine has lived in Champaign-Urbana for 20-odd years, has enjoyed working at CPL for the past two years, and enjoys exploring state parks with her husband and dog.
The Business Services at Champaign Public Library include an extensive collection of business databases, educational resources, the Launch Business Center, and workshops that cover all facets of the entrepreneurial path. We have business plan builders, industry and market data for financial backing, demographic analyzers to find your ideal consumer, and more! Madeleine is here to help you research, find the right information, and analyze where your business can go and grow.
Funding for this course was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant #AM200100XXXXG114. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
Special thanks to The Land Connection’s Farmer Training sponsors!