A FREE self-guided online course guiding farmers through completing their own market analysis and developing a successful marketing strategy. WHAT YOU’LL LEARN From understanding the purpose of Market Analysis to developing a full marketing plan, we’ll walk you through the steps it takes to drive your online farm store. Course modules: COURSE STRUCTURE This course […]
marketing
SHARE the love! Keep your CSA members coming back for more.
Historically CSAs (community supported agriculture) lose nearly 50% of their customers every year. For farmers, that means that every year they need to find new members to buy half of the shares that provide them income regardless of what the season may bring. While the hustle to gain new members has been a bigger challenge […]
Getting Started Selling Online
Considerations for choosing an e-commerce platform for selling your farm products: Do you already have a website for your farm business? If you do, then you might want to start by seeing what e-commerce plugins are available to integrate with your site. If your site was built on WordPress, then you have a lot of […]
The World Is Changing, Meet the New Boss – An Organic Solution
Jeff Moyer, Executive Director of the Rodale Institute, and one of the nation’s leading organic no-till experts, discusses the place organics has in our food system in this changing world.
Brand the Farm, not the Food – Protecting the “local” in local grains
Bill Davison of University of Illinois Extension highlights the importance of protecting the local grain economy from large commercial interests and offers practical solutions for independent farmers.
Direct Sales and Branding the Farm
Andrea Hazzard, organic farmer and owner of Hazzard Free Farm, delivers a presentation on strategies and tips for direct marketing grain products from farm to consumer.
