A FREE self-guided online course guiding farmers through completing their own market analysis and developing a successful marketing strategy.
WHAT YOU’LL LEARN
From understanding the purpose of Market Analysis to developing a full marketing plan, we’ll walk you through the steps it takes to drive your online farm store.
Course modules:
- Market Analysis for eCommerce Stores
- Marketing Strategy for eCommerce Stores
- Marketing Channels for eCommerce Part 1: Digital Existence
- Marketing Channels for eCommerce Part 2: Social Media & Email Marketing
COURSE STRUCTURE
This course will occur entirely online. Participants will watch recorded presentations for each module (approximately 1 hour each) and complete an additional 1-2 hours of independent work between modules. Each module will provide you with the tools to develop the next piece of your enterprise plan, and get you closer to launching your online farm store!
Questions? Please reach out to Crystal at crystal@thelandconnection.org.