Grow Your Farm Business
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1: Planning Your Local Food Business
1) Planning Your Local Food Business (Video and PowerPoint Slides)
5) Post Class Work: Business Plan Template & Questions
4) What is Local? (Video)
2) Questions to Consider
3) Introduction to Cottage Food & Value Added Goods (Video)
5 lessons
2: Your Product and it's Market
1) Your Product and its Market (Video and PowerPoint Slides)
4) Post Class Work: Follow-up Survey
3) Case Study (Video)
2) Product Development (Worksheet)
4 lessons
3: Operation and Risk Management
1) Operations and Risk Management (Video and PowerPoint Slides)
8) Post Class Assessment
7) Add Value Not Liability (Quiz)
Quiz
2) Managing Risk (Video)
4) Illinois Cottage Food Law
5) Food Safety Issues (Podcast)
3) Cottage Food Resources
6) Add Value Not Liability (Video)
8 lessons, 1 quiz
4: Developing a Marketing Strategy
2) Crafting a Marketing Strategy (Video)
3) Branding Self Audit (Questionnaire)
1) Managing Your Finances (Video & PowerPoint Slides)
9) Digital Existence Checklist (pdf)
8) What Social Media Platform Should I Be On? (Video)
6) Create Content that Attracts your Target Customer (Video)
7) Social Media Content Checklist (pdf)
5) Brand Audit Checklist (pdf)
4) Brand Your Business (Video)
9 lessons
5: Developing a Direct-to-Consumer Plan
2) Developing a Direct-to-Consumer Plan (Video)
1) Pre-assessment (google form)
3) Selling Your Product (Video)
4) Methods of Sale Handout (pdf)
4 lessons
4: Developing a Marketing Strategy
6) Create Content that Attracts your Target Customer (Video)
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